planning, measurement & reporting
for outdoor advertising
Brightscope plans, measures, and communicates industry-relevant metrics for printed and digital Outdoor Advertising campaigns. 100% vendor-independent.
leading brands, agencies & cities trust Brightscope
smart insights for your ooh-campaign
Get valuable performance insighs for your OOH-campaigns, compare with others and optimize your inventory selection for higher efficiency.
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Gross-Reach
How many impressions were generated by your campaign
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Living Origin
Where does your audience originally come from
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Net-Reach
How many individuals were reached by your campaign
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OTS & GRP
Contact Average and ad-pressure to compare with other segments
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Age & Gender
The age & gender of the audience exposed to your campaign
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Index Score
Benchmark your campaign to other campaigns or inventory average
the brightscope difference
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Using anonymized mobile carrier-and field research data streams
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Machine learning for effective campaign planning
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GDPR-compliant data gathering, measurement & processing only
How it works
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Select Inventory
Inventory of all leading OOH vendors selectable
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Select Duration
Choose the start and end date of your campaign
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Start your measurement
Access your metrics via Dashboard, Report or API
works with
Printed Out-of-Home
Poster
City Lights
Billboard
Permanent
Digital Out-of-Home
Digital Screens
Digital City Lights
Projections
Video Walls
Scrolling Out-of-Home
Rolling Boards
Scroller
Selectable Inventory from leading OOH-vendors:
Germany: Wall, Walldecaux, Ströer, Plakatunion
Austria: Gewista, Epamedia, Megaboard, Progress, Ankünder, Werbering
(Brightscope is not connected to any of the above mentioned companies. Brightscope measures 100% independent).
100%
independent measurement
Free OOH-Guide Download:
- All available vendors & segments
- How to plan and measure
- Market data
- OOH dictionary