DOOH MEASUREMENT
& OPTIMIZATION

Get insights instead of intuition with
real-time measurement & beat the average with
AI-based planning for out-of-home campaigns.

LEADING BRANDS TRUST IN THE BRIGHTSCOPE TECHNOLOGY

Solutions

Measurement & planning solutions,
for increased transparency and performance

Insights instead of intuition with measurable better campaigns Our measurement platform helps you to
understand the real quantitative impact
of your D-OOH-campaigns.

Beat the average with plannable better campaigns Our planning platform helps you to
improve efficiency and effectiveness
of your D-OOH campaigns.

1. measure

Valuable insights with
real-time measurement

2. optimize

Boost your campaigns with
AI-based predictions & planning

3. proof

Benchmark to document
quantitative effects

Our process for provable better D-OOH campaigns:

Measurement platform

KPI`s
Gross Contacts,
Net Contacts, Reach

demographics
Age, Gender,
Origin

correlation
Media vs Impressions
vs Cost

benchmark
Market Average,
Planning Data

PLANNING platform

heatmaps
Frequency,
Audience

sites
Explore,
Scores

poi
Integration,
Connection

media plan
Download,
Share

Reporting

Easy-to-use dashboards, understandable reports
& seamless API solutions

planning
& measurement
dashboard

multi-page
pdf
report

api for
YOUR analytics
software

Our PATENTED technology

Anonymized Telco mobility data in combination with sensor streams
enable a dynamic data model. Machine learning allows real data-driven planning.

Easy to measure

Serviced / Self service

Provide
campaign sites list
Select
campaign duration
Get your
campaign evaluated

Easy to plan

Serviced / Self service

Explore vendors
& media types
Select
audience & POI
Download
& share media plan
100% independent measurement for Digital and Classical Out-of-Home advertising campaigns

Inventory from all leading out-of-home vendors measurable and plannable :

UK: Global Outdoor, Clear Channel, JCDecaux, Ocean Outdoor

US: Clear Channel Outdoor, JCDecaux, Lamar, Outfront Media · Asia: Focus Media, JCDecaux

Germany: Ströer, Wall, WallDecaux, AWK Außenwerbung, Plakatunion, Schwarz Außenwerbung, Tiefenbacher

Brightscope is not connected to any of the above mentioned companies.

Brightscope offers 100% independent measurement!

A pricing page without numbers?

Because every customer is different, we provide a fully customized quote,
uniquely tailored for the needs and requirements of every client.

To find out more, simply fill out the form
and we’ll get back to you with the best plan for you.

For this purpose, Folyo LLC may process my first and last name, company name, country of residence and my email address. Your data will be stored in our CRM tool „HubSpot“ for this purpose and will be transferred to HubSpot, Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA). Please note HubSpot, Inc. may not provide adequate protection within the meaning of Regulation (EU) 2016/679 (General Data Protection Regulation) against surveillance by third parties (in particular by USA authorities) during the transfer of personal data from the EU to the USA (in particular due to the scope of application of the following USA surveillance laws: FISA 702 and/or EO 12.333). You hereby expressly agree to the transfer of your personal data to the United States. You can withdraw this consent at any time by writing to info@brightscope.io or to Folyo LLC, Edelhofgasse 21, 1180 Vienna, Austria. The withdrawal doesn’t affect the lawfulness of the processing until the withdrawal. For further information, please read our Website Privacy Policy.
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Our offices

Contact us if you have any further questions

Brightscope US

230 Park Avenue, 3rd Floor
New York City, New York 10169
United States

+1 212 972 5700

Brightscope UK

4 Winsley Street
London W1W 8HF
United Kingdom

+44 800 060 8703

Brightscope Asia

38 Wong Chuk Hang Road, 1/F
AXA Southside
Hong Kong Island, Hong Kong, China

+852 5808 6169

Brightscope Germany

Gertrudenstraße 30-36
50667 Cologne
Germany

+49 151 5840 4676

Brightscope Austria

Leopold-Ungar-Platz 2
1190 Vienna
Austria

+43 664 332 777 1

Brightscope Switzerland

Bleicherweg 10
8002 Zurich
Switzerland

+41 44 562 03 00

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