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Notebook Interface

DOOH MEASUREMENT
& OPTIMIZATION

Gain independent insights instead of intuition with real-time measurement, identify inefficiencies, and outperform the average with AI-driven optimization for your OOH-campaigns.
Notebook Interface

Leading brands and agencies trust Brightscope technology

Trusted Brands
  • eBay
  • Otto
  • Aldi
  • Eat
  • IKEA
  • Mac
  • Swisscom
  • BMW
  • Rewe
  • Curpa
  • EM
  • OMD
  • iProspect

SOLUTIONS

Technology-driven DOOH measurement and optimization
for increased transparency and performance of your outdoor advertising campaigns.

Measurement.

Insights over intuition
with measurably better campaigns.
Our measurement platform helps you understand
the actual quantitative performance
of your outdoor advertising campaigns.

Optimization.

Outperform the average
with AI-optimized campaigns
Our optimization platform helps you
significantly enhance the effectiveness and efficiency
of your outdoor advertising campaigns.

  • 01. Measure

    Initial measurement of the campaign.

  • arrow_line

  • 02. Optimize

    Optimization of the subsequent campaign

  • arrow_line

  • 03. Verify

    Re-measurement to identify improvements.

Our process for measurably better outdoor advertising campaigns.

Brightscope measures the actual performance of outdoor advertising campaigns and optimizes them
using artificial intelligence.

Measurement platform.

  • Performance metrics

    Gross contacts, Net contacts,
    Reach, GRP and OTS

  • Demographics

    Age, Gender
    and Origin

  • Correlation

    Media and Providers
    vs. Costs and Performance

  • Benchmarking

    Comparison with the market average
    and/or planning figures

Optimization platform.

  • Heatmaps

    Frequency and
    Target Audience

  • D-OOH Inventory

    Discovery and
    individual Evaluation

  • POI

    Integration
    and Evaluation

  • Optimized Media Plan

    Download
    and Share

TECHNOLOGY

Anonymized mobile network movement data combined with sensor measurements
enable a dynamic data model, while machine learning allows for truly data-driven planning.

REPORTING

Clear dashboards, easy-to-understand reports,
and seamless API solutions.

Dashboard

The results dashboard
provides a quick overview
of the key metrics.

PDF-Report

Easy-to-understand PDF reports
provide you with deeper insights
into the context of the results.

API-Solutions

Seamless integration
with your analytics or
data collaboration software.
100% independent measurement and optimization for Digital (DOOH) and Printed (OOH) outdoor advertising campaigns.

Inventory from leading outdoor advertising providers measurable and plannable:

UK: Global Outdoor, Clear Channel, JCDecaux, Ocean Outdoor ...and many more
US: Clear Channel Outdoor, JCDecaux, Lamar, Outfront Media ...and many more
Asia: Focus Media, JCDecaux ...and many more Brightscope is not affiliated with the outdoor advertising companies mentioned above. Brightscope measures 100% independently!

a price list without numbers?

Every customer is different, which is why we offer a personalized quote tailored
specifically to the needs and requirements of each individual customer. To learn more, simply fill out the form.
We will get back to you shortly with all the details.

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